Yesterday, I told Kris D. that I would not buy a PS4 based solely on the Sony name. I told him that I have just as much chance of buying an XBOX 720 (or whatever it'll be called).
I'll admit that I bought a PS3 based on the Sony name, and based on the fact that the original XBOX was kinda crappy. That said, I think I lucked onto the right choice, because I feel that the PS3 gave me everything I wanted (including a BluRay player). However, there's not going to be a new video format driving this next generation--it's all about the exclusives again, and if Microsoft can convince me that Halo is more important than the next Drake or God Of War, then the NextBox will be my lead platform.
However, if the NextBox720 doesn't have a BluRay drive, they're going to have an uphill battle to get my pennies.
What say you?
